: For Tel Aviv-Jaffa residents and workers sick of skyrocketing gasoline prices and incessant traffic jams, the introduction of a new pilot bike-rental project this month couldn’t have come at a better time.
Like some 200 other cities across the globe, Israel’s commercial and cultural center was looking for ways to encourage fitness and discourage fossil-fuel consumption. The launch of Tel-Ofan (ofanayim is Hebrew for bicycle) synchs with the municipality’s mutimillion-shekel investment in additional bike lanes to serve about 400,000 residents and many thousands more who commute in for work.
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